Elza Gennicks

Director of PowerHouse Franchising

Highlights of Business and Franchising Experience:
-Certified Franchise Executive (CFE) through the International Franchise Association (IFA)
-Franchise Sales, Concept Development and Documentation Experience for 8+ Years-Responsible for creating, obtaining and coordinating Broker/Referral relationships within our system. Currently this number is at 1,800 Referring Agents.
-Has generated gross license sales exceeding $3 million.
-Key Role in New Concept due diligence for PowerHouse Franchising’s Portfolio.
-Key role in Designing, Developing and Implementing the use of programs, tools and procedures to increase revenue and overall productivity within Our Organization
-Small business proponent and advocate through ownership
-Extensive Experience in Internet Lead Generation, Pre-Qualification and Sales
-Lead Distribution for multiple franchisors across all levels of franchise sales
-Owned and Operated Fitness business training athletes for 5+ years prior to entering Franchising

-Performs a Key Role with Autism Speaks, on behalf of his son.  Elza sits on the corporate fund-raising comittee for Phoenix-Autism Speaks