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Director of PowerHouse Franchising
Highlights of Business and Franchising Experience: -Certified Franchise Executive (CFE) through the International Franchise Association (IFA) -Franchise Sales, Concept Development and Documentation Experience for 8+ Years-Responsible for creating, obtaining and coordinating Broker/Referral relationships within our system. Currently this number is at 1,800 Referring Agents. -Has generated gross license sales exceeding $3 million. -Key Role in New Concept due diligence for PowerHouse Franchising’s Portfolio. -Key role in Designing, Developing and Implementing the use of programs, tools and procedures to increase revenue and overall productivity within Our Organization -Small business proponent and advocate through ownership -Extensive Experience in Internet Lead Generation, Pre-Qualification and Sales -Lead Distribution for multiple franchisors across all levels of franchise sales -Owned and Operated Fitness business training athletes for 5+ years prior to entering Franchising
-Performs a Key Role with Autism Speaks, on behalf of his son. Elza sits on the corporate fund-raising comittee for Phoenix-Autism Speaks
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